Engagement Scenario

 
Follow the money!!!


1. All projects need to follow the money. One of the most important aspects of understanding a challenge, is to know how the money comes in, and how much money can be afforded to go out!!

Once a company's sales strategy is understood, ALL expenses should correlate to it!!

2. Before complete engagement, expect a "theory" to be presented. This will outline some universal truths about the business and the challenge at hand. This proposal will outline a basic strategy, but not the tactical details of how to get there. If its a sales challenge, an outline of the pitch is shown.

If there's an agreement, a fixed fee is discussed. (Some arrangements may involve a long-term financial attachement to the project).


3. After engagement is agreed, a full strategy is presented in person, with supported materials available on CD or online.

Most of the time, such strategies need to be sold and re-sold internally, that eventuality is usually built into the concept. When the idea needs to be sold externally, a lead position in the pitch is preferable.

4. Payments are due according to pre-set markers.

Every challenge is unique, so don't be affraid to ask!

For further details or a quick interview, please contact Pedro Cardoso





Please review www.Pedro-Cardoso.com for some online
case studies
with real-world costs attached!



Quick references (available upon request):

Alan Stanford
Former Ernst & Young Senior Partner

Jerome Peribere
CEO Dow Agrosciences

Tim Parshal
Former Marketing Director for Lilly's Zyprexa
Current Director of Marketing, Guidant Corporation